Professional Status

Open to opportunities


Search & Display Marketing Manager

Leisure Pass Group
Since October 2015
  • Leading the strategic direction and management of all PPC activity at LPG (10 brands)
  • Leading the strategic direction and management for all the Display activity:
    - RTB & Programmatic
    - Private deals
    - Native ads
  • Managing relationship with Google account team

Paid Search Account Director

June 2015 to September 2015
  • Paid Search Strategies
    - Identify and set PPC strategies towards client objectives and expectations
    - Forecasts
    - Identify opportunities to up sell additional services

    Key Performances Results:
    - After only one month the CPA decreased by more than 50% in both Brand and Non Brand
    - Increase of the leads by +200%
  • Educate other agency departments
    - Direct contact with Client teams to explain the strategies proposed
    - Highlight the opportunities in PPC into the global digital marketing mix
    - Teach the different tools and products that the SEs offers
  • Client relationship:
    - Direct contact with the client
    - Follow up on targets and strategies
    - Fortnight presentations
    - Analysis presentations
  • PPC Account management
    - Oversee the quality of the work being produced
    - Making sure that the targets are being delivered
    - Auditing the accounts and check that the campaigns are fitting the best methodology
    - Share knowledge across the Automotive team and the all PPC team

Head of Account Management

ESV Digital
January 2014 to June 2015
  • Team Management:
    - Coordination of the Account Management Team
    - Recruitment and Training
    - Internal knowledge management (feed management, etc...)
  • Client Retention and Account Growth:
    - Help each account manager to grow their accounts
    - Audits & Analysis of strategic accounts
    - Strategic proposal in PPC and Cross Channel
  • Business Development:
    - Support Sales team in pitching potential new clients
    - Support AM team in the launch of new clients
  • Liaison with Search engines:
    - Enhance relationships with search engines through regular trainings and meetings
    - Encourage test of new features inside the agency
  • Industries: Fashion, Retail, Travel, Gambling

SEM/RTB Senior Account Manager

ESV Digital
October 2011 to December 2013
  • Creation and management of sponsored links campaigns on Google, Yahoo!, Bing, Facebook, YouTube, Content, Mobile, Display:
    - structure and ads creation
    - Day to day optimizations with a CPA/ROI target
    - Daily budget management
    - Average Monthly budget managed: 500K€
    - Client markets: Insurance & Finance, Retail, Image bank, Telecommunication, Travel...
  • Reporting and analysis:
    - Day to day client relationship
    - Detailed reporting and analysis with recommendations on the strategy
  • RTB & Data:
    - Creation, Launch and management of RTB and Data campaigns
    - Optimizations on eCPA
  • Project Management for a famous French operator:
    - Coordination of the SEM launches in different countries
    - Strategic advices and propositions on the development
    - Management of a team of +6 people
  • Trainings:
    - New AMs and clients

Project Manager

Sina Performance
October 2009 to August 2011
  • Trade: customer accounts monitoring, prospection and phoning in order to sales concerts and shows to festivals, writing of sales argument, establishment of budget
  • Communication / Press: promotion, negotiation of TV partnerships and radio, press attaché, management of interviews and artists
  • Production: link with the graphic designers and the factory for the manufacturing, logistic
  • Pure project: editing of files to subsidies, negotiation and writing of contracts (concert, recording, deal memo), concert organization, management of the artists during tours
  • Administration: management of the pay (permanent and occasional), invoicing, preparation of the accounting documents
  • Assistant of production for a weekly broadcast for the national Comorian channel, ORTC

Assitant Video Product manager

July 2008 to December 2009
  • Creation of sales leaflets (TAC, Robin Hood 2...)
  • Participation in the launch of DVDs on the market (from the creation of the presentation to the legal validation by way of the relation with the graphic designers and the partners)
  • Promotion of products (relation with communication agencies, press attaché and journalists)

In charge of the acquisitions

November 2007 to February 2008
  • Viewing of the programs and creation of reading sheet
  • Selection and research for programs
  • Business intelligence

In charge of production

Maison Carrée Productions
April 2006 to August 2006
  • Assistant Production on a Prime Time Program
  • Editorial developpement (creativity, writing, research)
  • Creation of files to TV channels

Junior press attaché for Cinespaña

Hima RP / Hima 360
August 2005 to October 2005
  • Writing press releases and dossiers in aid of press
  • Press reviews
  • Mailing and phoning for various events, I was charged to hold a point presses
  • Organization of a press conference


  • Adwords Certification
  • Bing Certification
  • Feed Management
  • Word, Excel, Power Point, Publisher, Internet, Adobe, Photoshop, Sphinx, Verso, GFK, InDesign
  • Italian / Portuguese: bases of written and oral understanding
  • English : fluent
  • French : mother tongue
  • Spanish : mother tongue
  • Japanese: studied during 3 years


MBA in audiovisual production

Ecole Supérieure de Gestion
September 2007 to December 2008

Training in broadcasting professions (producer, assistant of production, in charge of postproduction...)

Master II in Communication

Ecole Supérieure de Gestion (et de commerce international)
September 2007 to December 2008

Master I in Marketing

Ecole Supérieure de Gestion (et de commerce international)
October 2006 to May 2007